Wednesday, August 27, 2014

History of fashion.

Fashion scholars have penned histories of the high heel, the corset, and the little black dress, but no one has yet written a definitive history of the fashion show. The omission is curious: The fashion show is not only the promotional linchpin of a multibillion-dollar industry, it was also central to the development of the American department store—and thus to the rise of American consumer culture. The problem may be that the fashion show, like any performative enterprise, is by nature ephemeral. Or perhaps it's that the fashion crowd, always in pursuit of the next thing, lacks the archival impulse: Why hash over yesterday's clothes? Whatever the reason, as Valerie Steele, chief curator and director of the Museum at the Fashion Institute of Technology, told me: "The topic of fashion shows remains to find its historian."
 When did fashion begin? Fashion is an innate part of the human condition. Since humans started covering up with leaves and fashioning sarongs and clothing out of animal skin hide, fashion has existed. After all, to have fashion, you must first have clothing.This is a huge question, since people have been wearing forms of clothing since we first walked the earth, but I will try my best to cover some recent, and important milestones in fashion However, Samuel Slater secretly memorized details of important inventions and smuggled them to America. He created the first textile mill in Colonial America and, as a result, New England became America's textile center.In 1829, French tailor Barthelemy Thimmonier (1793-1859) invented the first sewing machine. Because they feared that this machine would take away their jobs, local tailors formed a mob and attacked Thimmonier and destroyed his invention. In 1859, Isaac Singer (1811-1875) developed the foot treadle, which the user pushed repeatedly to propel the machine. He spent one million dollars a year on sales promotion and, by 1867, was making one thousand machines per day. The clothing was then mailed to customers within a few days. With the invention of the mail order catalogue, customers were able to purchase clothing without going into a store or hiring someone to make something for them. The development of photography in the mid-nineteenth century was also extremely important to the fashion industry because it allowed fashion businesses to reproduce and advertize pictures of their clothing. This was a big change from when fashion advertisements were hand drawn.Fashion magazines became important forces later on. Vogue magazine, founded in 1894 in New York, was particularly important in its ability to inform people of fashion trends going on around the world and thus create the desire for new styles and trends.Now a days it is increasing day by day.

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